The Her Universe Fashion Show Returns To San Diego Comic-Con 2025 With A “Wicked” Inspired Theme
Image: Her Universe
If you’re a fan of fandom fashion you know The Her Universe Fashion Show is one of the marquee events during San Diego Comic-Con weekend each year. Her Universe is returning to San Diego in July for the 11th annual geek couture fashion competition, and this year it’s partnering with Universal Pictures for an event that’s expected to be bigger an better than ever!
The theme of this year’s show is “Defying Fashion: Fashion That Defies Expectations,” inspired by the Wicked films. Designers from around the country will have a chance to showcase their one-of-a-kind designs on the runway of the Manchester Grand Hyatt Hotel at 6 p.m. July 24, all for a chance to create a special fashion collection for Her Universe. Once again,the audience will help choose one of the winners, along with an expert panel of judges.
Image: Her Universe/Mark Edwards
Actress, entrepreneur, author, and Her Universe founder, Ashley Eckstein will return as host of the 2025 show. “This is going to be our most AMAZAFYING show yet!” Eckstein said. “It is a dream come true to have Universal as our sponsor for this year’s event! After experiencing the first Wicked film in IMAX, I was so inspired both creatively and emotionally. I cannot wait to defy fashion on the runway at San Diego Comic-Con!”
Image: Her Universe/Mark Edwards
Melissa Rodriguez, VP of Global Franchise Strategy for Universal Products & Experiences, added, “”Wicked’s story of empowerment, sisterhood and equality resonates with fans of all ages, and aligns perfectly with what Her Universe stands for within the fan culture. This year’s Her Universe Fashion Show will surely defy gravity and we can’t wait to see where designers’ imaginations take them – the possibilities are unlimited!”
The submission portal for designers looking to showcase their “Defying Fashion” creations opens on Friday, March 28 and will remain open until Monday, April 28. For official rules and submission guidelines, visit their site.
Stay tuned to Fashion and Fandom for more information on the 11th Annual Her Universe Fashion Show. Don’t forget to follow Her Universe on social media (@heruniverse on IG, X, Facebook and @officialheruniverse on TikTok) and use the hashtag #HerUniverseFashionShow for special behind-the-scenes event content.
Will you be attending this year’s Her Universe Fashion Show? Do you plan to walk the runway during intermission? Do you have a favorite Her Universe Fashion Show memory? Let us know in the comments below or on Facebook or Twitter!
Marena Bronson is an award-winning journalist, a life-long nerd, and the Editor-in-Chief of Fashion and Fandom. Follow her on Twitter and Instagram.
