Image: Her Universe / Mark Edwards Photography

The Her Universe Fashion Show is one of the marquee events during San Diego Comic-Con weekend. Each year, up-and-coming designers showcase their geek couture designs on the runway for a chance to design a collection for Her Universe. The 10th annual show will be presented by Mattel, and is scheduled to take place on Thursday, July 25 at the Manchester Grand Hyatt.

Once again, the show will be hosted by actress, best-selling author, and Her Universe founder, Ashley Eckstein. If you’re interested in competing this year, the submission portal officially opens on March 29 at 12am PT and will remain open until April 29 at 11:59pm PT.

Image: Her Universe

According to the Her Universe website, 20-25 amateur designers (18 and older) will be selected to bring their one-of-a kind designs to life on the runway in front of a live audience. Unlike past years, there is no “official” theme for the show. Designers are encouraged “to be inspired by fashion, innovation, and geek couture celebrated by Her Universe and Mattel.” Submissions can be based on any fandom, as long as they are “geek couture” fashion, and not a costume.

Images: Her Universe

At the end of the night, two winning designers will be selected by both the audience and a panel of expert judges. Both will be awarded the opportunity to design a fashion collection with Her Universe. 

For more information on all the submission guidelines click here, and if you’re heading to WonderCon this weekend in Anaheim make sure you catch all the Her Universe panels on Saturday!

Image: Her Universe

Are you planning on stopping by going to the Her Universe Fashion Show this year? Have you ever submitted to compete in the show? Let us know in the comments below or on Facebook or Twitter!

Marena Bronson is an award-winning journalist, a life-long nerd, and the Editor-in-Chief of Fashion and Fandom. Follow her on Twitter and Instagram.