Funko Acquires Mondo From Alamo Drafthouse
If you’re a fan of pop culture art or have done any shopping for movie soundtracks on vinyl the last 20 years, you’re probably familiar with Mondo. Alamo Drafthouse founders Rob Jones and Tim League started the company in 2004, giving movie lovers a place to shop amazing limited-edition posters, collectibles, clothing, games, and vinyl. The brand quickly developed a cult following among collectors, and even spawned it’s own convention, MondoCon.
Funko, the company behind the popular line of Pop Vinyl collectibles, announced Monday it has purchased Mondo from Alamo Drafthouse. "Mondo's devoted fan base and high-end pop culture collectibles make it the perfect complement to Funko's current portfolio of brands. By leveraging our international distribution and licensing network, we feel well-positioned to expedite the growth of the Mondo brand," said Chief Executive Officer Andrew Perlmutter in a press release. "It's an exciting opportunity to couple Mondo's already stellar product assortment and aesthetic with Funko's massive property library.”
The Mondo team also released a statement on it’s website confirming the acquisition thanking Alamo Drafthouse and welcoming Funko, saying in part:
“We have always loved following our passions and doing things our own way, and we’ll be forever thankful to the Alamo Drafthouse for supporting those passions and helping us grow into what we are today. But we needed a bigger boat... and that’s where Funko comes in. They understand what Mondo is today and are eager to help us become the company we want to be.
From the outside, Mondo might seem like it is changing... but on the inside much is staying the same. We remain the same team, and our goals remain unchanged. We are still the same bunch of weirdos who share an undying obsession with popular (and maybe less popular) culture, and a craving to make cool stuff with the best artists in the world.
We are still the same company that started in the theater lobby... only now with even more resources to support our vision. We can’t wait to show you what’s next.”
Funko did not disclose the financial terms of the deal. It did state that it does not expect the acquisition to have "a material impact on its financial performance in 2022."
Marena Bronson is the Editor-in-Chief of Fashion and Fandom and an award-winning journalist. Follow her on Twitter and Instagram.